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21 Dec 2016

Amateur Athletic Union (AAU) Selects CaptainU as the Official Recruiting Partner

Amateur Athletic Union (AAU) Selects CaptainU as the Official Recruiting Partner

SAN FRANCISCO (December 20, 2016) – The Amateur Athletic Union (AAU) is proud to announce a strategic partnership with CaptainU to provide athletic development and college sports recruiting tools to their members, teams and sanctioned events.

The partnership opens CaptainU’s recruiting software to AAU’s vast network of competitive youth sporting programs to give student-athletes an opportunity to be seen by college coaches and make a great college team. This provides AAU athletes and teams across the nation with CaptainU’s industry-leading online recruiting software, athlete engagement platform and recruiting expertise, which is currently being utilized by millions of athletes and 20,000 college coaches across the nation.

CaptainU will be offered to all qualifying participants of AAU events to boost the recruiting activity through dynamic athlete profiles, digital roster packets and mobile recruiting tools for college coaches. This allows every event to utilize best-in-class recruiting technology to increase exposure for athletes, while streamlining the process for event directors and college coaches.

“Our goal has always been to help all athletes play at the next level and we are excited to partner with AAU to provide our tools and services across a world-class organization,” said Michael Farb, Co-Founder of CaptainU.  “This is a big step toward connecting AAU participants not only to college coaches but also to the AAU Connect National ecosystem which will be driving valuable member benefits to the teams, athletes and parents.“

“Our members and volunteers are the lifeblood of our organization and CaptainU will only help to enhance their experience,” said Dr. Roger J. Goudy, President/CEO of the AAU.  “We felt this was a natural fit for us given our existing relationship with Blue Star Sports and focus on game-changing technology.”




CaptainU,, helps millions of athletes compete at the next level.  Founded in 2008 by Avi Stopper & Michael Farb, CaptainU has offices in Denver, CO and San Francisco, CA.  CaptainU’s unique platform provides athletic development and recruiting tools for millions of athletes, youth and club teams, events and college programs.



The Amateur Athletic Union (AAU) is one of the largest- non-profit volunteer sports organizations in the country. As a multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports programs. Founded in 1888 to establish standards and uniformity in sports, the AAU philosophy of “Sports For All, Forever” is now shared by nearly 700,000 members and 150,000 volunteers across 35 sports programs and 55 U.S. districts. For more information, visit

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